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10
Reasons To Attend
1. Communicate:
How to ensure your Communications, Marketing and CSR departments
all tell the same story
2. Socially aware
consumers… what do they want today? Find out how the consumer
landscape is changing forever. The key trends explained.
3. Employees… as
CSR ambassadors. Why employees are the best messengers
of all
4. Ethical branding.
Who are the market leaders in ethical branding and what
can you learn from them?
5. Brand values.
How to ensure your brand communicates your corporate values
and ethics
6. Crisis prevention
and management. How a principles-based approach can be
a big help – especially when things go wrong
7. Ethical goes mass
market! Will your company gain or lose as ethical
brands go mainstream?
8. Transparency and
trust. Find out why consumers want to
buy from companies with conviction and principles. And why there
are about to be a lot more of them.
9. On-line communication.
How to create two-way communication with your customers
10. Internet blogs.
What are they, who's using them and should you be using
them too?
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