Tata Motors Corporate Sustainability Report 2010-11: Change of gear needed

For such an important corporate presence, both domestically and globally, Tata Motors shows a surprisingly nonchalant approach to its sustainability reporting

There seems to be no stopping India’s Tata Motors. The company grew sales of commercial vehicles by 22% in fiscal 2010-2011, and in 2010, made the Fortune 500 list for the first time. Tata Motors has a 62% share of the domestic car market in India and is the fourth largest truck and bus company in the world, claiming to have almost six million vehicles on the road. Headquartered in Mumbai, Tata Motors has revenues of $27bn and employs over 26,000 staff.

Influenced perhaps by a culture of car assembly manufacture, Tata’s GRI A+ Level report reads much like a production log. Carefully addressing sustainability performance areas in sequence, the entire narrative of this 56-page report comprises short, concise sentences, many of which start with the words “This year we…” or “Our…” .

No marks for creativity or story-telling for Tata in this seventh sustainability report. Few contextual insights and almost...

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