Consumer goods giant Procter & Gamble boasts some impressive achievements, yet its report doesn’t delve into the ultimate sustainability of its popular brands

You can’t turn around in a supermarket these days without bumping into a Procter & Gamble product. The multinational company has scores of iconic brands – 23 of which have more than $1bn in annual sales each – from Wella shampoo, to Charmin toilet paper and Fairy washing-up liquid.

Since 2010, P&G’s global sustainability efforts have centred on 14 major goals. Already in 2014, the company surpassed its 2020 target of reducing its manufacturing waste disposed to less than 0.5% of all input materials. Now just 0.4% of input materials at factories go to landfill, and 70 of P&G’s 192 facilities worldwide are zero-waste.

Last year, 54% of virgin wood fibres used in production came from Forest Stewardship Council-certified sources, far overtaking the company’s 40%-by-2015 goal. Meanwhile, two co-generation energy plants in Pennsylvania and Italy helped cut down P&G’s direct and indirect CO2 emissions – though not its GRI Scope 3 emissions – by 14% per unit of production, compared with a 2010 baseline.

On the social side, P&G’s has set itself an impressive goal to secure safe drinking water to people in need. In 2014, the company provided its 7 billionth litre of clean water through the Children’s Safe Drinking Water...

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