Soft drinks giant PepsiCo is an established sustainability reporter. In its latest report it could go further on the ‘purpose’ part of its strategy and say more on the role of its products in society

PepsiCo’s reporting is commendably accessible to different stakeholders, with a full GRI-compliant, 127-page indicator-by-indicator report, a 24-page summary report and a dedicated website. In all of this, PepsiCo covers all communication bases – slick, carefully crafted and focused against the familiar Performance with Purpose strategy that has guided PepsiCo’s actions and reporting for several years. Different formats enable accessibility for target audiences. The GRI G4 elements are meticulously present, including 16 priority material impacts, 10 multi-year goals, targets and performance indicators. In many ways, it is a textbook approach to methodical sustainability reporting. However, while offering clarity, the two-report set lacks attractiveness and readability. For consumers, the website is more lightweight and offers photos, fun facts and videos with a broader appeal.

The report covers the issues but does not really reveal much. Indra Nooyi’s opening message is as bland and generic as it is unenlightening. Nooyi is welcomed globally as an influential icon in sustainability circles and personifies how the leader of a large and complex business can turn sustainability into a differentiator and even a profit-booster. But her opening message in 2014 makes no reference to key achievements, challenges or ways in which PepsiCo is changing to meet...

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CR report review  CR Reporting  PepsiCo  food and drink 

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