Nestlé satisfies its audience's appetite for data

Nestlé’s Creating Shared Value (CSV) report is not for the faint-hearted. It has 284 pages, each packed with (tiny) text, in monochrome, except for a few sprinklings of graphs and low-res images.

As sustainability practitioners, we love a dense but well-conceived and readable report. It provides an invaluable insight into company programmes, inspires ideas and validates our assumptions on what works, and what doesn’t.

Most companies try to engage multiple audiences in their report – and end up appealing to none. Nestlé has a clear idea of its audience: raters of indices like DJSI, looking for detail; NGOs such as Oxfam, looking for transparency; and practitioners like us, looking for a clear discussion of strategy and performance. Nestlé’s report is a methodical reflection of its audiences’ needs, and this is where it succeeds.

The company organises its sustainability strategy around six pillars: nutrition, rural development, water, environment sustainability, human rights compliance, and people. The first 40 pages are a lengthy discussion of Nestlé’s business and CSV agenda. A layperson may question the level of detail – are the bios of the company’s 24 advisory experts and a list of all their partnerships and memberships really necessary here?

This misses the point. This level...

This content is premium content, and only accessible to subscribers. Please log in to view the content - or subscribe here.

For a free two week trial to Ethical Corporation, please click here.

Subscribe to read: Nestlé sustainability report 2014 review: Heavy on the stomach, but nutritious

Login

Subscribe

Trial

Already a subscriber? Login using the fields below.

To get access to this content, become an Ethical Corporation subscriber today.

Subscribe and join the likes of:

Subscribe here

If you haven't done so already, you can take out a complimentary, no-obligation 2 week trial to Ethical Corporation's subscription services.

Sign up here

Please note: if you've previously taken advantage of the 2 week trial, you won't be able to sign up again.

Close popup
Nestlé  Nestle CR report  CR report review  CR Reporting Nestle 

comments powered by Disqus