The CR Reporting and Communications Summit 2013
Boost stakeholder engagement and brand reputation with a cutting-edge CR reporting and communications strategy. Join the creme de la creme of the CR reporting, and communications, world to discuss how you can communicate your CSR commitments and achievements to key stakeholders.
Lowe’s 2011 Social Responsibility Report: Lacking the low-down on high performance
The Lowe’s 2011 social responsibility report portrays a hard-working company, but one that is reluctant to take the next steps in reporting
Lowe’s, the world’s second-largest home improvement retailer (behind Home Depot), with 234,000 employees, 1,745 stores in North America and a 65-year history, appears to have a strong social responsibility programme. But its online reporting fails to reflect its sincerity.
But more important, the report lacks context. There is no compelling business case for social responsibility, and no explanation of what success could look like.
These matters should be explained by the leader. But Lowe’s chief executive, Robert Niblock, misses the opportunity. In his video message, Niblock says the company strives to “help customers secure a better tomorrow”, and that Lowe’s does this by selling energy-efficient products, ensuring a safe in-store environment, and providing exceptional customer service through an engaged and skilled...
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Boost stakeholder engagement and brand reputation with a cutting-edge CR reporting and communications strategy. Join the creme de la creme of the CR reporting, and communications, world to discuss how you can communicate your CSR commitments and achievements to key stakeholders.
