The Ethical Corporation Awards 2012
Gain recognition from your peers as a global leader in Corporate Sustainability. Join us in the celebration of responsible business excellence this June in London.
Electrolux: The right direction, through a labyrinth
Electrolux’s annual and sustainability reports attempt to place performance into the broader societal context but suffer from lack of cohesion
Swedish appliance maker Electrolux seems to be moving to integrate sustainability principles throughout its business. Important messages on how sustainable business practices can drive growth are obscured, however, by incoherent organisation and lack of a clear contextual framework for key performance drivers and indicators. As a result, readers must work hard to glean a complete picture of the company and its performance.
In attempting to segment information according to different stakeholder needs, Electrolux confuses rather than clarifies how the company manages for sustainability. To gain a full picture, readers must wade through as many as seven different reports containing information similar and repetitive, yet different enough to make them wonder if they’ve missed anything important.
Adding to the confusion are...
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