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Websites missing the mark

Companies’ efforts to communicate their social and environmental efforts via the internet are falling short, a new study indicates. Corporate responsibility websites are 17% less trusted than a sample of other online datasets analysed by research firm Change Sciences. Of the dozen major corporations studied, Procter & Gamble was judged the most trustworthy, with a 15% higher trust rating than the group average. The researchers conclude that websites are doing “little to change people’s opinions of the brand”. 

Gold Standard socio-economic benefits

Cookstove projects undertaken by companies as part of the Gold Standard eco-label are delivering $84m a year in health benefits, according to a socio-economic analysis by the WWF-backed certifier. Wind projects linked to the standard, meanwhile, are saving about $100m a year via fossil fuel import savings. The 54 wind projects under way generate an additional $12m in employment annually.

Such socio-economic benefits come in addition to the central goal of Gold Standard-certified  projects, which is to reduce carbon emissions. The standard was set up in 2003 by environment charity WWF to certify carbon mitigation efforts undertaken by organisations participating in the world’s various carbon markets. 

Methane milestones for US oil and gas

Methane emissions from...

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Corporate Responsibility Research  CR Cheat Sheet  food and drink  Oliver Balch  trust  World Bank 

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