Sport clothing brand Adidas has produced some engaging data about its sustainability efforts
Fair Play, the Adidas Group’s 2013 Sustainability Progress Report, demonstrates true reporting sportsmanship, graciously acknowledging wins and handling challenges with tact. The PDF report follows a new structure this year, demonstrating how sustainability thinking is put into practice at the company.
Reporting basics (such as the employee code of conduct), have been moved to the website, where you will also find all facts and figures about the company. This makes room in the Fair Play report for a robust discussion of timely issues, such as support of displaced workers after an unethical business closure and disclosure of suppliers for the 2014 Fifa World Cup in Brazil.
The report is therefore a fresh account of the issues most relevant for Adidas in 2013, though you’ll have to head to the web for an explanation of its materiality assessment. The report provides just enough background to make sense of 2013 progress. For example, brief but critical background is provided on the sustainable compliance initiative that began in 2008 to give context to 2013 progress. This approach makes the report a true snapshot in time and avoids repeating the same old content from 2012.
The report opens with a brief statement from Herbert Hainer, Adidas’s...