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 Event Overview Program Speakers 2005 Delegates Prices Register Now More Information Reasons to Attend Who Should Attend Sponsorship Info Exhibition Info Venue Contact Us About Us 
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Event Program
Timed AgendaDay 1
Day 2
Day One: Identify what consumers want and deliver it successfullyNetworking coffeeChairman's welcome addressKeynoteHow to turn your values into a competitive advantageMarketers always talk about giving consumers that 'warm feeling.' But how can you achieve this when your product sits on the shelf next to all the others? Find out:
Seventh Generation, Jeffrey Hollender, President Coleman Natural Foods, Mel Coleman, Chairman Coffee BreakPanelWhat do consumers care about when purchasing products?Given a choice, will consumers be more likely to support a company and purchase its products if they are aware of the company's socially responsible activities? What evidence is there that this is true?
Merck, David Ruth, Vice President of Corporate Communications Aveda, David Hircock, Advisor to the President Calvert Group, Julie Fox Gorte, Vice President and Chief Social Investment Strategist Center for Resource Solutions, Këri Bolding, Director of Communications & Business Services LunchPanelHow to market your values betterUnderstand how marketing strategies can help you communicate your values to consumers and customers. With case studies and real-life examples, this session explains how companies are successfully connecting and communicating their values through their marketing in terms of the process and the results. You'll discover:
BP, Howard Miller, General Manager, Corporate Reputation, North America Coors Brewing Co., Terry Micek, Deputy General Counsel and VP Regulatory Affairs The Boots Group, Richard Ellis, Head of Corporate Social Responsibility Coffee BreakInteractive Roundtable Sessions These off-the-record roundtables are completely interactive and will provide you with ample opportunity to get answers to your questions in a highly-focused, small group environment. Each roundtable will last 60 minutes and will run twice - allowing you to attend two separate sessions in one afternoon. Roundtable 1Using the internet to communicate your CSR valuesLearn to translate your values for the online channel. Turn your website into a strategic asset that facilitates two-way communications with your consumers and increases customer loyalty. Learn to:
LUCITÀ, Birgitte Rasine, Chief Evolution Officer (CEO) The CSR Group, Paula Ivey, Founder Roundtable 2Make CSR reporting relevant to consumersToday most companies are expected to produce annual CSR reports. Discover the key ingredients to make your report more accessible to consumers.
Global Reporting Initiative, James Murphy, Associate Director Framework: CR, Kathee Rebernak, Owner RecycleBank, Ron Gonen, Managing Director Roundtable 3How to communicate responsible use of your productOrganizations want to advertise their products - that's a business fact. But the question remains: How do you advertise your products in a way that ensures they are used responsibly? Discover how to:
Coors Brewing Co., Terry Micek, Deputy General Counsel and VP of Regulatory Affairs The Search Institute, Gene Roehlkepartain, Senior Advisor, Office of the President Roundtable 4How to manage reputational riskDeveloping a framework for crisis prevention can save millions in the long term. Get professional tips that will help you manage crises, branding and marketing disasters Find out:
Reputation Institute, Kasper Ulf Nielsen, Managing Director Calvert Group, Julie Fox Gorte, Vice President and Chief Social Investment Strategist Epstein, Becker & Green, P.C., Michael Levine, Partner Roundtable 5How to handle media relationsSocial responsibility has become a buzzword and, at least to some, a business fad. The media has become more cynical about CSR, and put companies who claim to act for the public good under greater scrutiny. Find out how to:
CEMEX, Jorge Perez, Media Relations Coordinator Ethical Corporation, Tobias Webb, Editor Conference Ends - Cocktail PartyDay Two: How to make the consumer more socially responsibleNetworking coffeeChairman's welcome addressKeynote: Organic Valley, George Simeon, CEOPanelWhose responsibility is it to promote ethical purchasing?Ethical purchasing put simply is "buying things that are made ethically by companies that act ethically." Buying ethical products sends support directly to companies working to improve the status quo.
Equal Exchange, Dia Cheney, Director of Marketing Organic Consumers Association, Adam Eidinger, Washington Representative Patagonia, Rick Ridgeway, Vice President of Communications and Environmental Initiatives U.S. Fish and Wildlife Service, Joe Starinchak, Outreach Coordinator Coffee Break
LunchPanelWhen companies are held responsible for individual choicesCompanies operating in the fast food, tobacco, health care and other industries are increasingly accountable for the health impacts of their products on consumers - which can spell messy lawsuits and millions of dollars spent tailoring their message to consumers.
Philip Morris USA, Vicky Bell, Director of Corporate Social Responsibility Business Ethics, Michael Connor, Publisher and Executive Editor Rich Keller, Executive-In-Residence with University of Tampa’s Human Resource Institute Coffee BreakPanelEmployees as CSR ambassadorsIf you can't convince your own people of the value of CSR, what hope do you have of convincing the outside world?
Organic Valley, Theresa Marquez, Director of Marketing Whitewave Foods Co, Ellen Feeney, Director of Responsible Livelihood Conference Ends |
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Event Overview
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2005 Delegates
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