Marketers always talk about giving consumers that 'warm feeling.' But how can you achieve this when your product sits on the shelf next to all the others?
Find out:
Seventh Generation, Jeffrey Hollender, President
Coleman Natural Foods, Mel Coleman, Chairman
Given a choice, will consumers be more likely to support a company and purchase its products if they are aware of the company's socially responsible activities? What evidence is there that this is true?
Merck, David Ruth, Vice President of Corporate Communications
Aveda, David Hircock, Advisor to the President
Calvert Group, Julie Fox Gorte, Vice President and Chief Social Investment Strategist
Center for Resource Solutions, Këri Bolding, Director of Communications & Business Services
Understand how marketing strategies can help you communicate your values to consumers and customers.
With case studies and real-life examples, this session explains how companies are successfully connecting and communicating their values through their marketing in terms of the process and the results.
You'll discover:
BP, Howard Miller, General Manager, Corporate Reputation, North America
Coors Brewing Co., Terry Micek, Deputy General Counsel and VP Regulatory Affairs
The Boots Group, Richard Ellis, Head of Corporate Social Responsibility
Interactive Roundtable Sessions
These off-the-record roundtables are completely interactive and will provide you with ample opportunity to get answers to your questions in a highly-focused, small group environment. Each roundtable will last 60 minutes and will run twice - allowing you to attend two separate sessions in one afternoon.
Learn to translate your values for the online channel. Turn your website into a strategic asset that facilitates two-way communications with your consumers and increases customer loyalty.
Learn to:
LUCITÀ, Birgitte Rasine, Chief Evolution Officer (CEO)
The CSR Group, Paula Ivey, Founder
Today most companies are expected to produce annual CSR reports. Discover the key ingredients to make your report more accessible to consumers.
Global Reporting Initiative, James Murphy, Associate Director
Framework: CR, Kathee Rebernak, Owner
RecycleBank, Ron Gonen, Managing Director
Organizations want to advertise their products - that's a business fact. But the question remains: How do you advertise your products in a way that ensures they are used responsibly?
Discover how to:
Coors Brewing Co., Terry Micek, Deputy General Counsel and VP of Regulatory Affairs
The Search Institute, Gene Roehlkepartain, Senior Advisor, Office of the President
Developing a framework for crisis prevention can save millions in the long term. Get professional tips that will help you manage crises, branding and marketing disasters
Find out:
Reputation Institute, Kasper Ulf Nielsen, Managing Director
Calvert Group, Julie Fox Gorte, Vice President and Chief Social Investment Strategist
Epstein, Becker & Green, P.C., Michael Levine, Partner
Social responsibility has become a buzzword and, at least to some, a business fad. The media has become more cynical about CSR, and put companies who claim to act for the public good under greater scrutiny.
Find out how to:
CEMEX, Jorge Perez, Media Relations Coordinator
Ethical Corporation, Tobias Webb, Editor
Ethical purchasing put simply is "buying things that are made ethically by companies that act ethically." Buying ethical products sends support directly to companies working to improve the status quo.
Equal Exchange, Dia Cheney, Director of Marketing
Organic Consumers Association, Adam Eidinger, Washington Representative
Patagonia, Rick Ridgeway, Vice President of Communications and Environmental Initiatives
U.S. Fish and Wildlife Service, Joe Starinchak, Outreach Coordinator
WorkshopHow essential is it to secure NGO endorsement of your products and brand?Consumers may trust products more when NGO's endorse them. How much value would an NGO add to your brand? Discover:
Whitewave Foods Co., Ellen Feeney, Director of Responsible Livelihood Global Reporting Initiative, James Murphy, Associate Director Bonneville Environmental Foundation, Tom Starrs, Vice President, Marketing and Sales |
WorkshopCan an ethical label exist?Fair Trade and Organic Labeling are both enjoying increased success in the US. What's driving this growth? The session will discuss:
Transfair USA, Elizabeth Bertani, Marketing Director Organic Consumers Association, Adam Eidinger, Washington Representative |
Companies operating in the fast food, tobacco, health care and other industries are increasingly accountable for the health impacts of their products on consumers - which can spell messy lawsuits and millions of dollars spent tailoring their message to consumers.
Philip Morris USA, Vicky Bell, Director of Corporate Social Responsibility
Business Ethics, Michael Connor, Publisher and Executive Editor
Rich Keller, Executive-In-Residence with University of Tampa’s Human Resource Institute
If you can't convince your own people of the value of CSR, what hope do you have of convincing the outside world?
Organic Valley, Theresa Marquez, Director of Marketing
Whitewave Foods Co, Ellen Feeney, Director of Responsible Livelihood