How To Make Ethical Branding Work

CSR COMMUNICATIONS: Get the inside track on the hot topic for today's consumers

For the first time, a unique two-day conference will bring together Corporate Marketing and Communications experts AND Corporate Responsibility leaders under one roof.

• Communicate: How to ensure that your Communications, Marketing and CSR departments tell the same story

• Tune into consumers: What do tomorrow’s consumers want?

• Fusion not confusion: Send out a clear and consistent message to consumers and ensure it doesn’t get lost in translation

• Take on transparency: How being an open book can tip consumer balance in your favour

• Boycotts: Is there a new wave emerging?

• Online communications: Find out what consumer groups really respond to

• Spot the potential: How acting responsibly can be great for business and boost your brand identity

• Do’s and don’ts of Ethical branding: What you can learn from the market leaders?

• Create the right buzz: Find out how to breathe life into your CSR initiative to make it something worth talking about

• Marketing magic: It’s not enough to market your business, now you need to market your values too

• Labels and endorsements: Can NGO endorsements deliver market change and influence consumers and customers?

Group bookings and team discounts available

Why not bring your colleagues?

Note takers and online discussion!

Ethical Corporation will have note takers in each session to record and summarise the key findings of each group. These will be hosted on the Ethical Corporation conference website afterwards for attendees only. An online discussion and networking facility will also be on the dedicated conference website after the event.

7 hours of networking time!

This conference will have an exhibition area outside the main room where NGOs and companies wishing to promote their offerings to delegates can display materials and network with conference attendees.

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To keep up to date with this event, or to request further information, contact Customer Services at +44 (0) 20 7375 7575 or email customerservices@ethicalcorp.com

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