Coca-Cola’s water stewardship efforts have involved building capacity internally and partnering with a host of external organisations.
“About 12 years ago we conducted a detailed qualitative and quantitative comprehensive risk assessment at the plant level,” explains Greg Koch, senior director of global water stewardship at Coca-Cola. The study, he says, brought awareness and made a strong business case for mitigating the risks.
The next step was to build internal capacity with learning tools for employees, bottling partners and associates. “All the plants formed water resource management teams, and based on their roles, expertise, and the issues their plant was facing they would determine the level of training they required,” Koch said.
The company also looked externally for help, and formed some early global partnerships with WWF, USAID and UNDP, among others.
Today, Coca-Cola works with 18 organisations to advance its water stewardship ambitions. “Partners bring a myriad of things,” says Koch. “They bring expertise and geographic knowledge to what we want to do. Execution always involves the local government and local community, and typically we look to local NGOs partners. Another thing partners like USAID and UNDP bring is funding.”
One of Coca-Cola’s long-standing partners is the World Wildlife Fund, (WWF) which in 2007, along...