Learn Practical Skills from one of the most trusted names in climate change communications

If you're not Al Gore, confidently communicating on climate change can be a challenge. What practical skills and techniques should you use to reach your consumers? Futerra, the UK's leading specialists on the development and delivery of climate change communications will lead a practical masterclass before the conference, dealing with these very issues. The agenda will cover:

• Facing the challenges: What are the biggest barriers to changing attitudes and behaviours towards the climate?
• Where are we now and what's happening around the world?
• Rules and Games: Key insight from Futerra's research, covering: 'The Rules of the Game' and 'New Rules, New Game' - tactics to change attitudes and behaviours to climate change
• Try-before-you-buy: Road testing the rules with real life climate challenges
• Pulling it all together: How to build campaigns that work

"A huge thank you to you for doing such an amazing job yesterday! I have had so many people email me today to say what an incredible workshop it was, how much they learnt and how great you are. I have never had so many thank yous' from any other event we've done in the past! I have to say that you had the audience captivated right from the beginning and had the momentum going right up till the end - not many speakers can do this, especially for an entire day!" - UK Foreign and Commonwealth Office

Keynote speech 9:15 - 9:30

Why investors worth $3.7 trillion want climate change strategies

Ceres is America's biggest coalition of investors, environmental organizations and public interest groups working on sustainability and global climate change.

Hear President Mindy Lubber spell out:

• Why investors now 'get' climate change and are demanding American companies take action
• Why your company will soon be obliged to disclose its climate change strategies and actions
• Shareholder consequences if you fail to fall into line
• The financial rewards for transparency and environmental leadership
• Why standard financial analysis is beginning to include risk/opportunity assessments on climate change and the environment - and what the SEC may demand

Case Study

How Intel manages climate change

As a top 5 global brand, Intel is serious about climate change. Hear how they aim to reduce energy consumption by 4% per unit of production each year and develop new, low-energy products.

• The complexities of climate change strategy: How do they relate to your own business model?
• What kind of strategies work - and where are they most susceptible to failure?
• How can you overcome the challenges of measuring ROI for your climate change projects?

Case Study

Staples and the climate change challenge

With more than 1,800 stores worldwide Staples has a heavy burden to manage when it comes to climate change. The solution? An integrated approach to the environment.

• Hear about the initiatives Staples is developing that support their business growth and help achieve environmental objectives
• Understand why it's so vital to deploy diverse solutions, rather than focus exclusively on the most promising option
• Learn how to reduce operating costs and dramatically improve energy efficiency, through climate mitigation

Case Study

American International Group's response to climate change

AIG is a leading global insurance, asset management and financial services player - and also the first US based insurance company to announce a corporate policy on climate change:

• Learn what steps you should take to incorporate effectively environmental and climate change considerations across your business
• Discover what you can do to successfully address the environmental impacts of your internal business operations
• What's the best way to develop new products and services that will win customer support for your climate change responses?
• How you can develop market-based solutions that help you manage climate change

Coffee Break : 10:45 - 11.15 am

Case Study

BT Group and the climate business case

BT Group (formerly British Telecommunications) is already saving $200 million a year through environmental policies. Their new goal is to reduce their carbon footprint by 80% over nine years!

• Find out how to approach climate change as a competitive advantage - both internally and externally
• First mover advantage: Will being an industry leader generate extra revenue - or will you have to swallow the costs?
• What are the secrets of developing a climate change strategy that ensures you are recognized as a leader - and also impacts favorably on the bottom line?

Case Study

How a major global utility is managing climate change

One of the world's largest utilities, National Grid has a goal of reducing its global climate change emissions by 60% by 2050. In this session you'll hear about:

• Setting realistic climate change goals across a multi-national organization - and the essential actions to make sure you achieve your objectives
• What you can do to guarantee emissions reductions - and overcome the key challenges
• Reputation gains: How an integrated - and clear - approach to communications can enhance the public image of your company

Case Study

U.S. Environmental Protection Agency’s industry-government partnerships

• Hear how EPA partnerships have cut emissions and saved millions of dollars for some of the world's largest companies
• Find out what domestic and international opportunities there are to help you reduce GHG emissions
• Learn how to develop long- and short-term climate change strategies that work

Case Study

Why you must lobby for climate change legislation, instead of fighting it

The Pew Center on Global Climate Change brings together Fortune 500 corporations, with annual revenues in excess of $1.6 trillion, to tackle climate change and supports calls for mandatory reductions of greenhouse gas emissions

• Get up-to-speed on the patchwork of state and regional climate action groups, e.g. the Regional Gas and Greenhouse Initiative, and discover how your peers - and business rivals - are approaching this challenge
• What are the financial implications of existing and upcoming regulations?
• What can you expect after 2008 - and why should you draw up climate change plans of your own, regardless of the direction the government takes?

Networking Lunch : 1:00 - 2:00 pm

Coffee Break

Networking cocktail reception from 5:15

Keynote Speech 9:30 - 9:45 am

How to communicate climate change to consumers and why it is so important

Timberland makes footwear, apparel and accessories that are sold in 220 stores worldwide. But how is the retail picture changing?

• Why it's no longer enough for companies to offer merely value in their products and services - and why appropriate environmental communication is so important
• How do you successfully change your corporate culture and allow climate change strategies to play an equal role in your business model?
• Tips and techniques to help you create a credible environmental communication strategy that will win over even the most skeptical consumers
• How to make sure you are "Doing Well and Doing Good" - and it is worth the effort?

Case Study

Stonyfield Farm - leading the way in engaging its customers in climate issues

As a climate communication leader, yogurt maker Stonyfield Farm will reveal how to successfully engage your consumers in climate issues.

• How to pinpoint the issues that are of greatest concern to your customers
• What bonuses can you anticipate once you've started a climate change dialogue with your customers?
• Understand how to develop a holistic - and money-saving - environmental communications program
• Learn how to benefit from being an environmental leader - and avoid the pitfalls of "greenwash"

Coffee Break 10:45 - 11:30

Case Study

How Shaklee Corporation is building its brand value on the platform of climate change

As a leading provider of environmentally friendly nutrition, personal care, and household products, Shaklee Corporation was one of the first in North America to spot the marketing opportunities posed by climate change:

• Spotting and exploiting opportunities tied to environmental communication that aren't yet being fulfilled by the marketplace
• Climate change credentials that make your products more desirable than those of your competitors
• Overcoming the challenge of consumer short-termism while nevertheless communicating - and educating - about the long-term effects of climate change
• How to make sure your environmental communications campaign helps you increase brand value

Networking Lunch 12:30 - 1:30

Coffee Break 2:30 - 3:00

Panel

Environmental communication and media: How to use media to drive home your message

• Appropriate tailoring of your messages: Who are you are talking to? What kind of an approach is most likely to persuade a particular audience to respond positively?
• Understand the advantages of two-way communication - and learn how to set efficient feedback mechanisms
• Using the right language: How can you make the inconvenient convenient?
• New technologies: What's the best way to use them to maximize the effectiveness of your environmental communication campaign?