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‘Clean labelling’ confusion
One-third of global consumers do not have any understanding of what “clean labelling” means, according to a survey of 27,185 respondents across 31 countries. The proportion of confused consumers increases to 45% in the US. The term “clean labelling” is increasingly used by the food and drinks industry for labels that declare products free of artificial ingredients, have zero synthetic chemicals and/or are organic. The research was carried out by London-based market analysis firm Canadean, which also finds that only one in 10 consumers would be willing to pay over 5% more for a product claiming to be clean label.
E-waste: avoidable obsolescence
The longevity of modern electrical goods is declining, fuelling claims by environmental groups of intentional obsolescence and unnecessary waste in the electronics industry. The percentage of everyday electrical goods that had to be replaced due to a fault within five years of purchase stood at 8.3% in 2013, more than double (3.5%) the figure in 2004. Even so, the study by the German Federal Environment Agency (in German) finds that around one-third of consumers are satisfied with the durability of their electrical products.
Food giants join partnership to scale up...