In a new report, global brands discuss how they have put responsible business in the heart of their organisations, department by department

Big business often struggles to capitalise on the opportunity presented by corporate responsibility for reducing costs and increasing sales.

Large companies are increasingly keen to work out the key social and environmental risks for different departments across their business.

For example, over 1000 companies now use the indicators of the Global Reporting Initiative to help them work out useful signs of progress on responsible business.

However, from research conducted by Ethical Corporation, it’s clear that setting targets and then benchmarking progress of how much traction CR has within a business can be fiendishly complicated.

Now a new multi-part report from Ethical Corporation sets out how trail blazing companies at the forefront of corporate responsibility have worked hard to embed and measure responsible business in across their operations.

The new, six-part report, called “How to embed corporate responsibility across different parts of your company,” looks at how large firms have integrated responsible business into areas such as accounting, human resources, facilities, procurement, marketing and communications. The report also looks at how companies are measuring progress, and setting ambitious targets as a result.

The report was published on September 25 2009 and features case studies from: Alliance Boots, PepsiCo, Man Group, Tata, Campbell,Soup, Vodafone, Starbucks, Novo Nordisk and BP.

Jargon free and readable, the guide is designed not just for corporate responsibility departments, but also for senior managers across different parts of a business.

“We’ve deliberately made this report accessible for others in business, not just CR people”, says Pam Muckosy, head of research at Ethical Corporation.

“The report can be used by anyone in accounting, logistics, communications, supply chain, HR or marketing to get up to speed on best practice” says Muckosy, who has produced and edited over a dozen CR management reports since 2008.

Managers interested in getting hold of the report can follow this link to be sent a free summary of the report.

About Ethical Corporation:

Ethical Corporation is an independent company providing competitive intelligence for business sustainability. We publish research, a magazine, a website, provide commentary services and host conferences around the world on responsible business.


Pamela Muckosy
Ethical Corporation
+44 (0) 207 375 7554

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