Five long-term megatrends that companies can’t forget to keep an eye on in 2015
One thing that doesn’t change in our rapidly transforming, globally interconnected world is the difference between the eternal optimists and the steadfast pessimists. No one taking a look at our current world civilization can deny that the next twenty years look substantially different than the last twenty. The difference between the optimists and the pessimists is the ability of the optimists to see the big shifts as opportunities rather than risks. Herewith are some of the places where big change is continuing to motivate the optimists and alarm the pessimists.
1) Sustainability comes back in style
A disheartening trend of the last few years, according to GreenBiz research, is the plateau many of the largest sustainability movers have reached in their corporate efforts. “It’s not surprising though, is it?” asked Arend de Jong, a sustainability advisor based in Boston who works with international corporations and government organizations, including in developing economies such as India. “At first companies get monetary savings from their efforts, and the PR bonus. And then the hiccup – companies hit a wall with their efforts because it gets very difficult.”
De Jong argues that the compliance movement in sustainability has not had the intended effect – at least not...