A company whose customers don’t care about sustainability might think there’s nothing to be gained from the responsibility cause. But the company’s employees know otherwise
Many companies would do well to design their triple bottom line efforts – where the triple bottom line accounts for planet, people and profits – with both eyes on employee engagement. When they do, they may also discover a much larger business case for sustainability, one that reaches for savings and the benefits that come with having a more engaged workforce.
So when you’re thinking about how to shape your sustainability programme, consider starting with the question: “What would get our employees more jazzed about being here?”
We first became aware of how sustainability can help drive employee engagement and create better business results when working on a triple bottom line strategy for a large and growing restaurant chain. This chain had more than 1,000 outlets, slightly more than half of which were owned by the company and the remainder by franchisees.
Company leaders and key managers were trying to decide what sustainability meant to the organisation and how they could get moving forward on it, both at corporate headquarters and in the restaurants themselves. For the purposes of this story, we’ll call the company Acme Corporation.
Acme had already decided to improve its environmental profile by reducing the amount of packaging used...