Big brands vow to steer clear of melting Arctic

In a groundbreaking deal with Norwegian fishing authorities, brands including McDonald's, Tesco and Birds Eye have vowed not to sell cod from previously untouched Arctic waters made accessible by melting ice sheets.

The agreement follows the publication of a Greenpeace report This Far, No Further: Protect the Arctic from destructive trawling,which highlights concerns that sea ice melt has the potential to allow fishing boats to operate in previously unfished areas around the Svalbard Archipelago, running the risk of harming vulnerable marine habitats.

The sector-wide accord, which went into immediate effect, means that fishermen "cannot expand their cod fishing activities with trawl gear into those areas where fishing has not taken place before".

Under the agreement, companies will work with the Norwegian government to identify which areas are particularly at risk of trawling and those that can be safely fished.

Body Shop launches dating service for endangered species

The Body Shop has devised a plan to help endangered species find love through its new Bio-Bridges programme.

Bio-Bridges are restored wildlife corridors within damaged landscapes that are protected from exploitation, poaching and unsustainable harvesting, allowing endangered species to safely reconnect, breed and thrive.

The British cosmetics company, known for its stance against animal testing, aims to regenerate...

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Subscribe to read: BrandWatch – June 2016

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Greenpeace  Environment  Arctic  animal testing  wildlife  endangered species  contamination  water  sustainability  gender equality  CSR 

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