Awards Categories:
Innovative reporting
This award rewards the organization, large or small, which has done the most to demonstrate new
ideas, creativity and innovation in reporting on sustainability and corporate responsibility. The
award is for either print or online reporting, or a combination of both. The winner will have
demonstrated that stakeholder engagement and perceptions have improved.
Authentic communications
This award is for an example or campaign by an organization which demonstrates convincing
communications beyond simply reporting. The winner will show an ad or campaign has been
received by its audience as trustworthy, convincing and genuine.
Individual leader
Our individual leader of the year award is for the manager or CEO who has done most to drive
sustainability in to their organization over the last year. The Leader Award will go to someone who
has made a clear difference to their organization either by developing a new strategy or overseeing
implementation to an exceptional degree and made a clear, obvious difference.
Effective Campaigner
The Campaigner of the Year award will go to the NGO who our judges feel have made the biggest
difference in 2009-10. The winner will have demonstrated, by a campaign or series of campaigns,
that their actions have had a major impact on business and environmental/social gains. Innovation,
good communications and clarity of goals will all be considered.
Best Collaboration
This award will go to the partnership between organisations that in the view of the judges, has done
most, publicly, and behind the scenes to deliver an improved sustainability-based outcome on a
particular issue or strategy. A typical entry will be a partnership between an NGO and a company to
raise awareness of a particular issue and set targets for improved performance by a company or
industry on a corporate responsibility area.
Lifetime achievement award (non entry)
Our lifetime achievement award will be a non entry award for our judges to consider. Our global
editorial team and external advisory board will draw up a shortlist, from which our judges will
choose a worthy winner. The award will go to the individual in an organisation who has
demonstrated their commitment to sustainability and corporate responsibility over many years,
driving change in a particular area and showing clear leadership.
Sustainability Commercialised
This award is for the company which has shown how a sustainability-based innovation has been
clearly commercialised by the company and is becoming a mainstream part of it's business. To be
shortlisted for the award, the company will need to demonstrate that corporate responsibility has
played a key role in the development of the product or service being put forward for shortlisting.
Sustainability Technology
New technology is the key to a more sustainable business. This award seeks out the company who
has developed or commercialised a technological innovation that has the potential to, or is already,
making a serious impact on helping a company or industry sector move further towards
sustainability, faster. Entries are expected to range from software products to products for the
developing world to industrial innovations for manufacturing, distribution or even retail.
Outstanding performance
Many companies are still increasing carbon emissions as they struggle to get to grips with climate
change. Equally, some others are producing effective, credible results on environmental
performance and other areas, such as health and safety. This award will go to the company that our
judges feel has made the most impressive verified corporate responsibility achievements over the
year on a specific issue.
Greenwasher of the year (non entry)
This award will go to the company that Ethical Corporation's global network of writers and advisors
feels has made promises, yet done the least to implement them, whilst attempting to pretend that it
is making real progress.
