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This panel emphases the importance of customer trust and addresses the challenges that come with maintaining an open relationship with customers

The panel concludes that the key to mainting trust amongst customers is open dialogue, which can sometimes be costly in other areas. It's all about deciding what is most valuable to your business and making the right trade-offs. 

Speakers:

Kelly M. Semrau, SVP, Global Corporate Affairs, Communication & Sustainability, SC Johnson

Julian Hilton-Johnson, Vice President, Corporate Relations and Chief of Staff to the President, McDonald's Europe

Jeffrey Hogue, Chief Sustainability Officer, C&A

Moderator:

Chris Coulter, CEO, GlobeScan

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