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This panel looks at leveraging marketing prowess to resonate purpose across a brand

Purpose and trust are inexplicitly linked. Good marketing allows companies to establish purpose and in turn, strengthen trust in their brand. This keynote goes in depth about how this can be done most effectively.

Speakers:

Titus Sharpe, President & Co-Founder, MVF

Blanca Juti, Chief Corporate Affairs Officer, Heineken

Moderator: 

Richard Carpenter, Chief Executive Officer, MerchantCantos

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